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Mainstream Sector

Mainstream Sector

Mainstream is the largest Sector in terms of size, financial performance and employee numbers. It comprises leading tour operators and ‘power’ brands and operates a fleet of 146 aircraft and circa 3,500 retail shops. There are three divisions: Northern Region, Central Europe and Western Europe.

Further information on Mainstream Sector

Northern Region

The Northern Region comprises the distribution, tour operating businesses and airlines in the UK and Ireland, the Nordic countries and Canada. The UK operates some of the best known and loved travel brands including the UK’s third largest airline, Thomson Airways. The Nordics comprises the markets of Sweden, Norway, Denmark and Finland. The Nordics has number one brands in all markets, except Finland where it is number two. In Canada the brand positioning is being strengthened with the proposed strategic venture with Sunwing.  

Top selling brands*
Thomson, First Choice and Fritidsresor

Customer numbers
7.1m

Top three destinations*
Balearics, Greece and Turkey 

* By customer numbers

Central Europe

Central Europe comprises the distribution, tour operating businesses and airline in the source markets of Germany, Austria, Switzerland and Poland. Germany is our largest source market*. In Germany and Austria, TUI is the market-leading brand. The businesses are focused on providing a unique service and great products at the best value to our customers.  

Top selling brands*
TUI, 1-2-Fly and l’tur

Customer numbers
9.7m

Top three destinations*
Spain, Germany and Turkey

* By customer numbers

Western Europe

Western Europe comprises the distribution, tour operating businesses and airlines in France, Belgium and the Netherlands. In each country the brands have market-leading positions based on quality of service and price. 

Top selling brands*
Jetair, Holland International and Marmara

Customer numbers
5.2m

Top three destinations*
Spain, Greece and Turkey

* By customer numbers