Question 4
Peter Long
Chief Executive TUI Travel PLC
- Introduction
- 1. What are the highlights of this year for you?
- 2. How are the different markets responding to the current economic climate?
- 3. What steps have you taken to further improve the Group's business performance?
- 4. How will your strategy and business model develop over the next couple of years?
- 5. How do you see the leisure travel market developing in the future?
- 6. What are the challenges TUI Travel is facing?
How will your strategy and business model develop over the next couple of years?
For us it's all about delivering sustainable longer term growth and our flexible and efficient business model remains key to what we do.
We will be focusing on continuing to improve those areas of the business that are underperforming, increasing our differentiated and exclusive product and getting the right mix of controlled distribution across the whole of our Mainstream Sector.
We will also look closely at how we shape our long haul programme. Being the European launch customer for the Boeing 787, we will ensure that we take full advantage of the competitive advantage this brings us.
Within our Specialist Sectors, we have a unique portfolio that is impossible to replicate and our focus will be on driving organic growth in our existing businesses and maximising further the merger integration opportunities we have. We will expand into new source markets with specialist products, just as we did with Le Boat in Germany.
We continue to identify new market niches that offer high-growth potential and where we can easily establish a significant position. In Russia and Ukraine, we will leverage and grow our existing platforms as well as investigating further the potential of other emerging markets.